Business Benefits
TruVantage™ provides financial institutions with actionable insights that improve decision-making, increase revenue and enhance customer experiences. TruVantage empowers your institution at every level, from branch and regional managers through sales, marketing and customer service, right up to the C-suite.
Global Benefits
- Deliver a substantial ROI and increase franchise value
- Get a 360° view of the performance of your financial institution — validate your intuition with data-driven insights
- Compare performance and profitability across a wide range of metrics
- Enhance your existing Business Intelligence function and infrastructure
Banking Benefits
- Target your most profitable customers with recommended and relevant products
- Identify specific customer data segments and recommend best actions
- Monitor, measure and evaluate the ROI of each action
- Compare performance metrics across your institution
- Increase retention and customer lifetime value
Credit Union Benefits
- Identify your most valuable members
- Improve retention of your best members by identifying which ones merit rebates
- Increase revenue per member on an ongoing basis
- Receive a substantial ROI and increase franchise value
- Lower interest rates on loans, or higher interest rates on deposits
For C Level Executives
- Drill down on performance data across all levels of your institution to make more informed business decisions
- Compare performance profitability across a wide range of metrics
- Lift institution performance through development of best practices
For Branch and Regional Managers
- Know which product to offer to which customer, and when
- Compare employee, branch and region performance at a glance
- Discover your most profitable customers and products
For Sales, Marketing and Customer Service
- Better understand customer and product trends
- Optimize campaigns to deliver more targeted and impactful cross-sell offers
- See who and where your most profitable customers are